July 2006


Report: Web Gaming Industry Targeting Kids With Food Messages 
E-Commerce Times - Jul 20 2:16 PM
Seeking to help quantify the Web’s impact on the problem of childhood obesity, the Kaiser Family Foundation said in a report issued Wednesday that many top food producers are using the Web to target children with powerful brand messages. In its report, KFF found 85 percent of the top food advertisers on TV were also using branded Web sites.Save to My Web

HOT THREADS 
Digital Video Editing - Jun 30 3:16 PM
(Broadcasting & Cable) _ MTV Networks haexpanded Neopets.com, the Internet youth community it acquired in June 2005, from the Web to cellphones.Save to My Web

Marianne Romano Promoted to Senior Vice President, Corporate Communications, Nickelodeon and MTVN Kids and Family Group 
[Press Release] PR Newswire via Yahoo! Finance - Jul 25 8:54 AM
Marianne Romano has been promoted to the position of Senior Vice President, Corporate Communications, Nickelodeon and MTVN Kids and Family Group. The announcement was made today by Dan Martinsen, Executive Vice President, Corporate Communications, Nickelodeon and MTVN Kids and Family Group, to whom she will continue to report.Save to My Web

Romano Upped at Nick, MTVN Kids, Family Group
Animation Magazine - Jul 28, 2006 In her new role, Romano will shepherd communications strategies for Neopets and Nickelodeon’s other digital businesses, oversee west-coast community and

MTV Neopets Goes Mobile with Cingular
Multichannel News (subscription), NY - Jun 28, 2006 Neopets.com, a division of MTV Networks Kids and Family Group, made its content and applications available to Cingular Wireless customers starting this week.

Romano Upped to SVP, Corp. Communications for Nick, MTVN Kids &
Animation World Network, CA - Jul 26, 2006 responsibilities will also include overseeing the communications strategies for Nickelodeon’s west coast-based digital businesses, including Neopets; west coast

Nada Stirratt Named Executive Vice President, Digital Ad Sales, for MTV Networks 
RedNova - Jul 10 3:12 PM
NEW YORK, July 10 /PRNewswire/ — MTV Networks, a unit of Viacom , today announced that Nada Stirratt has been named Executive Vice President, Digital Ad Sales, MTVN.Save to My Web

MTVNs McGrath: Broadband Bolsters Audiences 
Broadcasting and Cable - Jul 18 12:29 PM
TV executives fearful that putting their best product online will draw viewers from their core networks should stop worrying, according to MTV Networks (MTVN) Chairman Judy McGrath, who asserts that broadband has only bolstered her networks’ audiences.Save to My Web

A Surprise After the Split: Viacom Struggles as CBS Holds Its Own 
New York Times - Jul 25 10:24 PM
When Viacom split into Viacom and CBS, Wall Streets darling was Viacom. What a difference a new year makes.Save to My Web

A Surprise After the Split: Viacom Struggles as CBS Holds Its Own
New York Times, United States - Jul 21, 2006 Viacom has made a clutch of acquisitions in the youth area, including Neopets, a Web site that lets youngsters adopt and feed virtual animals.

Nada Stirratt Named Executive Vice President, Digital Ad Sales
Boursorama, France - Jul 10, 2006 million handsets worldwide; unveiled its new digital music service, URGE; and strategically acquired new digital brands including Neopets, IFILM, GameTrailers

Nada Stirratt Named Executive Vice President, Digital Ad Sales, for MTV Networks 
RedNova - Jul 10 3:12 PM
NEW YORK, July 10 /PRNewswire/ — MTV Networks, a unit of Viacom , today announced that Nada Stirratt has been named Executive Vice President, Digital Ad Sales, MTVN.Save to My Web

Open letter to parents 
p2pnet.net - Jul 02 11:01 AM
Cash-cow 102Save to My Web

MTVN Extends Its Neopets Reach 
Broadcasting and Cable - Jun 30 1:44 PM
GMA Names New Executive Team ABC News tapped a new executive team to lead Good Morning America in its bid to unseat NBC’s Today show in the network morning wars.Save to My Web

Report: Web Gaming Industry Targeting Kids With Food Messages 
E-Commerce Times - Jul 20 2:16 PM
Seeking to help quantify the Web’s impact on the problem of childhood obesity, the Kaiser Family Foundation said in a report issued Wednesday that many top food producers are using the Web to target children with powerful brand messages. In its report, KFF found 85 percent of the top food advertisers on TV were also using branded Web sites.Save to My Web

MTVN Extends Its Neopets Reach 
Broadcasting and Cable - Jun 30 1:44 PM
GMA Names New Executive Team ABC News tapped a new executive team to lead Good Morning America in its bid to unseat NBC’s Today show in the network morning wars.Save to My Web

MTV Wants Its Own Space
Motley Fool - Social Networking Keeps It Reel MySpace’s Safety Dance Is Facebook Worth $2 Billion? MTV’s not new to Internet strategies — it also owns NeoPets . Time Warner and Disney are recommendations of Motley Fool Stock Advisor , where Tom and David Gardner are

Viacom Wants to Peel Onion: Report
Street.Com - Last year, Viacom agreed to buy Neopets , a site that lets people create virtual pets, for $160 million. General Electric’s ( GE - news - Cramer’s Take ) NBC Universal acquired iVillage , which produces content aimed at women, for $600 million earlier this

MTV Neopets Goes Mobile with Cingular
Multichannel Online - MTV Networks’ new pet project is putting an array of children s programming on mobile devices. Neopets.com, a division of MTV Networks Kids and Family Group, made its content and applications available to Cingular Wireless customers starting this

MTVN Extends Its Neopets Reach 
Digital Video Editing - Jun 30 3:16 PM
(Broadcasting & Cable) _ MTV Networks haexpanded Neopets.com, the Internet youth community it acquired in June 2005, from the Web to cellphones.Save to My Web

Advocates Target Interactive Kid Ads 
BrandWeek - Jul 24 2:13 PM
WASHINGTON — As marketers continue to debate new self-regulatory guidelines for ads directed at kids, advocacy groups are pushing lawmakers and regulators to curb interactive ads that they claim irresponsibly push junk food at a time when childhood obesity rates are soaring.Save to My Web

Car Backgrounds Myspace Resources 
Monticello Times - Jul 16 11:21 PM
Internet … Myspace Backgrounds Of Myspace Blog Backgrounds Myspace Blog Editor Myspace Border Codes Myspace Car Backgrounds Myspace Christian Music Myspace Cursor Codes Myspace Cursor Editor …Save to My Web

NBC unveils promotional deal with YouTube
Reuters - Jun 27, 2006 VIA.N: Quote, Profile, Research), with units such as cable network MTV and movie studio Paramount Pictures, bought youth-oriented games site Neopets and short

Neopets.com Mobile
Gamers.com - Jun 27, 2006 Neopets.com today announced that it has gone mobile. Now, Cingular Wireless phone customers can download Neopets Mobile where they

A wireless feeding for a virtual pet
Boston Globe, United States - Jun 28, 2006 MTV Networks unveiled a mobile version of its children’s Neopets website yesterday that lets owners feed and play with their pets on the go.

NBC unveils promotional deal with YouTube 
Reuters via Yahoo! News - Jun 27 5:04 PM
Television network NBC and online video service YouTube Inc. on Tuesday unveiled a promotional effort that further illustrates the TV industry’s drive to cultivate the Web for more viewers.Save to My Web

Neopets.com Goes Mobile with Groundbreaking Web-To-Wireless Application, Exclusive Launch with Cingular Wireless 
[Press Release] PR Newswire via Yahoo! Finance - Jun 27 5:00 AM
Neopets.com, a division of MTV Networks Kids and Family Group, and one of the world’s most popular youth websites, has gone mobile. Beginning today, members can download Neopets Mobile to their Cingular Wireless phones to engage with the Neopets characters, stories and activities they connect with online.Save to My Web

Nada Stirratt Named Executive Vice President, Digital Ad Sales, for MTV Networks 
[Press Release] PR Newswire via Yahoo! Finance - Jul 10 10:28 AM
MTV Networks, a unit of Viacom , today announced that Nada Stirratt has been named Executive Vice President, Digital Ad Sales, MTVN.Save to My Web

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